Abstract

The aim of this research is to identify the elements that make the travel experiences of foreign tourists unforgettable visited the Gallipoli Peninsula within the scope of the battlefield tourism. In this context, a qualitative research methodology was used. The comments shared by foreign tourists who visited the Gallipoli peninsula on Trip Advisor were subjected to content analysis, and the data obtained in this context were analyzed with the MAXQDA. Based on the findings of the research, it is seen that the factors that shape the unforgettable tourism experience of the visitors are evaluated in two categories as emotional and cognitive, and seven sub-dimensions. However, there is a differentiation in these sub-dimensions in parallel with the characteristics of battlefield tourism that differ from other areas. The elements that make a tourism experience unforgettable within the research scope are Emotional Domain- Moving Emotions (with Feel of Loss, Being Proud and Emotionality sub-dimensions), and Cognitive Domains - Meaningfulness, Knowledge, Tour Guide, Involvement, Novelty, and Local Culture.