Abstract

Soft power is one of the concepts that stand out in the international relations. Along with the effect of globalization, soft power is the most important political tool to control and influence other societies in social and humanitarian areas such as language, culture, technology, and humanitarian aid. Digitalization, which contributes to globalization and transforms the process, is rapidly taking place at every level of social life from diplomacy to economy. In this context, digital diplomacy reveals itself in the context of moving soft power into the digital space; requiring the redesign of power balance in the digital field. The European Union has taken place effectively in the digitization process with the ability to adapt quickly to global change and transformations. In this context, digital diplomacy is one of the main areas that the European Union is quickly organizing and planning for its digital future. The concept of Digital Europe is often expressed between member states in the context of policy development with neighboring countries and international organizations, as digital diplomacy is effectively used. This study aims to take the concept of digital diplomacy from the theoretical framework and discuss its concept in the context of soft power, taking the European Union as a sample. In this study, content analysis will be used for analyzing the official documents published by the European Union, together with the literature. This study is intended to contribute to the digitalization process and political science, through the European Union perspective, together with power and diplomacy dimensions.