Abstract

Transmedia storytelling has gained an important place due to developments that profoundly affect the marketing communication process, such as the transition of consumers from the audience to the “prosumer” (producer-consumer) position suggested by Toffler (1980). Continuing the stories with different perspectives in different channels outside their universe and enabling the participation and sharing of the audience forms the basis of transmedia storytelling. The research has a qualitative study feature. The Ice Age was selected as the research sample using the criterion sampling method, which is one of the purposive sampling methods. The goal of this research is to assess the seven basic characteristics of transmedia storytelling in the context of The Ice Age universe. In the last two decades, the Ice Age universe has not simply stayed a film. Despite this, it has continued its story in a variety of mediums and with a variety of stories to reach the audience. As a result of the investigations, it has been discovered that the central story universe and its expansions, including short films, videos, mobile applications and games, shows, theaters, and social media accounts, take place across a variety of platforms. When looking at the Ice Age universe in terms of transmedia storytelling, it's clear that the audience is given the option of transitioning to multiple channels, where they can experience the story and share it with other viewers. Furthermore, the story's universe has been expanded with new characters, realms, and perspectives. When the Ice Age universe is examined within the framework of seven principles, as a consequence of the research it is evaluated that these principles are successfully applied and The Ice Age universe is a valuable example of transmedia storytelling.